Typography | Task 2 : Typography Exploration & Communication

23/10/2023 - 06/11/2023 | Week 5 to Week 7

Eshaa Dina Darsheeni | 0358298 | Section 1

Typography | Bachelor of Design (Hons) in Creative Media

Task 2 : Typography Exploration & Communication ( Text Formatting and Expression)

SECTIONS

| Lectures ( all lectures in Task 1)

| Instructions

| Feedback

| Reflection

| Further Readings

INSTRUCTION

                                                  fig 1.0 Typography Module Information

For this task we had to choose one out of three text options options provided and express the content typographically.

Text options :

• The role of Bauhaus thought on modern culture.
• A code to build on and live by.
• Unite to visualise a better world

Rules :

• No images or drawings.
• Minor graphical elements.
• Explore layout through sketches.
• Create a good layout
• Use adobe Illustration to create the headline.
• Page size : 200mm x 200mm per page ( total length : 400 mm )

Steps :

• Choose a text from the three different options.
• Find out information about the headlines meaning
• Create the headline using adobe Illustrator
• Do the whole layout in indesign.

Sketches

After choosing a text from the three options i began sketching out my ideas. 

fig 1.1 First Sketch

fig 1.2 Final Sketch

After completing my sketches and once i had a rough idea on what i was doing i immediately began to digitalise the text using Adobe Illustrator.

fig 1.3 Digitalisation of my sketches

fig 1.4 Layout using Indesign

Final Text Formatting & Expression

fig 1.5 Final Text Formatting & Expression

Final Text Formatting & Expression (Gridlines)

fig 1.5 Final Text Formatting & Expression (with Gridlines)

 

Final Text Formatting & Expression (Details)

     Head:

• Font/s: Univers Lt Std
• Type Size/s: 68 pt (subheading)
• Leading: 43 pt
• Paragraph Spacing: 20.5 pt
• Alignment: left

    Body:

• Font/s: Futura std
• Type Size/s: 10 pt
• Leading: 9.5 pt
• Paragraph Spacing: 9.5 pt
• Character per line: 45-55
• Alignment: Left Align

    Margins:

• mm: top: 10mm, bottom: 10mm, left: 10mm, right: 10mm
• Columns: 2 per page, 4 total as spread
• Gutter: 5mm

FEEDBACK

Week 5

• The tittle should be organised but can be a little bit messy too
• The headline needs to be attractive and eye catching to the readers but also readable 
• Play around with different fonts.
• Text has to be aligned, an appropriate font and an appropriate size.
• Try to understand the information so that we are able to come up with good ideas and layouts.
• Make use of the space around
• The key part of the layout is the headline and make sure it is the first thing that catches the readers attention.

Week 6

• How we precent our work is a crucial part to our marks and will affect it a lot.
• Lack of alignment will make the design look cohesive and unattractive.
• Make sure you are able to explain your designs clearly
• Margins and columns are very important in typography.
• Do not use Bodoni as body text
• Do not use italics for long bodies in text.

Week 7

• Body text has to be consistent.
• Update feedback in google sheets.
• Only upload pdfs for final.
• Do not create layouts where there are no use.
• We have to understand the layout and formatting text because it is very important in design and typography.

REFLECTION

Experience

The sixth week represented the pinnacle of my journey thus far, during which I refined my typographic abilities and expanded my perspectives by investigating the myriad ways that typography is employed throughout different design fields. I became more and more appreciative of the art and science of typography with every week that went by, and I eagerly anticipated new challenges and personal development in the weeks to come.

Observations

I learned how crucial it is to align every element to provide a sense of solidity and structure while organising text and designing layouts. This alignment is very important, particularly when the hierarchy of information in layout design is the focus. Other than that i learned the importance of the presentation of your work which is very crucial.

Findings

I learned from this work that good layout creation requires precise alignment. Additionally, heads in the gutter should be avoided because printing may result in alignment issues. I also discovered that designing layouts is a difficult and intricate procedure.

FURTHER READINGS

 fig 1.6 Just My Type by Simon Garfield

Typography and Everyday Life

The book explores how typography is present in our everyday lives, from road signs to advertisements, and how it influences our perception and understanding of information. 

Historical Significance

The author delves into the history of typography, highlighting milestones and key figures in its development. He discusses the impact of Gutenberg's printing press, the emergence of different typefaces, and the role of typography in shaping cultural movements.

Typeface Personalities

The book examines the personalities and characteristics associated with different typefaces. The author then, explores how fonts can evoke emotions and convey specific messages, ranging from elegance and authority to playfulness and informality. 

fig 1.7 A Type Primer by John Kane

This book taught me that design is first and foremost the process of solving problems. It is said that graphic design is a specific kind of problem-solving that involves creating visual elements to effectively communicate ideas and thoughts. Typography is stressed as a crucial element of visual design since it deals with making the marks that make text visible. Stated differently, it concerns the use of text and fonts to convey information and messages visually.

The paragraph highlights how crucial it is to use type in graphic design. It suggests that typography plays a crucial role in the accomplishment of graphic design projects. The author highlights a gap in the current body of knowledge regarding typography education. They illustrate how difficult it is to find a text that adequately conveys typography's complexities to novices. It is argued that the existing manuals either focus more on experts than on beginners, or they lack sufficient examples.

By laying out the essential concepts and applications of typography in a straightforward and useful manner, the author seeks to bridge this knowledge gap. The book makes an effort to mimic a classroom environment and provide a flow of material that is appropriate for introductory courses.